Privacy Policy for Facebook Fan Page

(last updated: January 2019)

Name and address of the controllers:

The joint controllers of this Facebook fan page, in the sense of the EU General Data Protection Regulation (GDPR) and other data protection regulations, are:

Facebook Ireland Ltd. (hereinafter “Facebook”)’
4 Grand Canal Square
Grand Canal Harbour
Dublin 2
Ireland

and

text & form GmbH
Neue Grünstraße 25
10179 Berlin
Germany

Our data protection officer can be reached at datenschutz@textform.com or at our mailing address for any queries regarding our data protection policy.

Information about our Facebook fan page

We use our Facebook fan page to provide information about our services and events and to contact you, as a visitor and user of this Facebook fan page and our website. Further information about text&form can be found on our website at https://www.textform.com/. How we process personal data is explained in detail in our privacy policy, which you can also find on our website at https://www.textform.com/en/privacy-policy/.

We also point out that if you use the interactive functions on this Facebook fan page, such as commenting, sharing or rating, you do so on your own responsibility.

Operation of this Facebook fan page, including the processing of users’ personal data, is based on our legitimate interest in maintaining modern and helpful ways to inform and interact with our users and visitors in accordance with Art. 6 para. 1 lit. f) of the GDPR.

Processing of personal data by Facebook:

According to the judgment of the European Court of Justice (ECJ) from June 5, 2018, the operators of a Facebook fan page shall be jointly responsible, along with Facebook, for the processing of personal data.

We are aware that user data is processed by Facebook for the following purposes: Analysis and creation of personalized advertising, creation of user profiles and market research.

To enable Facebook to store and process data, it saves cookies, i.e. small files, across all of its users various devices.

As a Facebook operator, we have access to “Insights” that provide various categories of statistical data. Facebook collects this statistical data when you visit our Facebook fan page. To do so, it uses the existing cookies to store your IP address and other information. You can find more information about Facebook Insights at the following link:
https://www.facebook.com/help/pages/insights. We (text&form) have no control over the collection and processing by Facebook Ltd.

If you are logged in as a Facebook user with a Facebook profile, Facebook analyzes and stores this data. The IP address required for this, which is assigned to your device, is thus transmitted to Facebook. According to Facebook, German IP addresses are transmitted anonymously and deleted after 90 days. Facebook also stores other information, for example as part of login alerts, that may allow Facebook to match IP addresses to individual users. This allows Facebook to track not only your visit, but also your activities on our page and all other Facebook fan pages.

For a more detailed look at the data usage guidelines, ways to contact Facebook and options for adjusting ad placement, please follow the link below: https://www.facebook.com/about/privacy.

The complete Facebook data guidelines can be found here:
https://www.facebook.com/full_data_use_policy.

Furthermore, we are not aware of how Facebook uses the data from visits to Facebook fan pages for its own purposes, how it stores this data or assigns it to individual users, or whether visitor data from the Facebook fan page is passed on to third parties.

Facebook buttons embedded in websites allow your website visits to be recorded and assigned to your Facebook profile for personalized advertising and tailored content.

If you would like to use our Facebook fan page without being directly identified, you should log out of Facebook or deactivate the “Stay logged in” function, delete the cookies present on your device and exit and restart your browser. If you use the interactive features of the site, such as commenting, sharing, messaging or using the “Like” button, Facebook will recognize you as a specific user again.

The following Facebook support pages provide information about managing and deleting data: https://www.facebook.com/about/privacy/.

In accordance with the EU-U.S. Privacy Shield certification, Facebook Inc., as the U.S. parent company of Facebook Ireland Ltd., is instructed to adhere to European data protection guidelines:
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.

Processing of data by us:

The “Insights” on the Facebook page provide us with statistical data in various categories. These statistics are generated and provided by Facebook. As the operator of the website, we have no control over the collection and presentation of this data. We can neither turn off this function nor prevent the collection and processing of data. Facebook provides us with the following data relating to our Facebook fan page, presented for a selected date range and divided into the categories Fans, Followers, People Reached and People Engaged:

total number of page views, information about likes, page activity, interactions with posts, reach, video views, post reach, comments, shared content, responses, percentage of men and women, country and city of origin, language, clicks on the map function, clicks on phone numbers. Because Facebook is constantly developing, the processing of data continues to change. For further details, please refer to the Facebook privacy policy above.

We use the data provided by Facebook to make our posts and activities more attractive to our Facebook visitors. We use data regarding age and gender to tailor our appeals to our fans, we use user visiting times to plan our posting schedule, and we use information about the end devices used to optimize the design of our posts. By agreeing to the Facebook Terms of Service when creating a Facebook profile, subscribers and fans of our Facebook fan page allow us to identify them, that is to view their profiles and the information they share.

User rights:

Within the joint responsibility for processing Insights data under the GDPR, Facebook Ireland assumes the primary responsibility and thus fulfills all obligations under the GDPR with regard to the processing of Insights data (including Articles 12 and 13 of the GDPR, Articles 15 to 22 of the GDPR and Articles 32 to 34 of the GDPR). If you have questions about your rights as a user, such as deleting data, other questions or requests for information, we recommend that you contact Facebook directly, as only Facebook has full access to your user data. We will be happy to assist you and forward your request regarding the processing of Insights data to Facebook Ireland.

By using the “Unlike this Page” and/or “Unfollow this Page” functions, you are removing the link between your user profile and our page as well as the associated data processing.

Logo Header Menu